Twitter attributes more than half of its $575M Q1 ad revenue to video
In line with Twitter’s Q1 2018 earnings report, video commercials accounted for greater than part of the $575 million promoting earnings it earned all the way through the primary quarter of this yr.
Twitter’s overall earnings for the quarter was once $665 million, a 21 % build up yr over yr, and was once break up just about frivolously between its US marketplace ($347 million) and global markets ($318 million). The $318 million earnings earned from global markets mirrored 53 % enlargement yr over yr.
Advert earnings additionally noticed a 21 % build up. Of the $575 million in advert earnings, $288 million got here from its US marketplace. The $287 million in advert earnings from global markets accounted for 52 % yr over yr enlargement.
Now not handiest was once earnings up, however Twitter says its day-to-day lively customers (DAU) grew 10 % yr over yr. The web page is now averaging 336 million per thirty days lively customers (MAU) — up from the 330 million MAUs it reported in Q1 of closing yr.
Twitter studies it skilled “better-than-expected” enlargement throughout all main merchandise and geographies and signed greater than 30 new partnerships together with offers with Fox, MLB, MLS and Other people TV.
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