Tokenized loyalty platform Sweet offers Sugar tokens to energize fans
Just about each and every blockchain-based startup has plans to supply praise tokens to consumers in change for his or her loyalty.
To this point, the ones plans are in large part within the white paper or beta section. However, a Morristown, New Jersey-based startup named Sweet has been deploying this imaginative and prescient since January. The corporate says it’s the “first tokenized loyalty platform to in fact hit the marketplace” in improve of manufacturers.
Candy permits manufacturers to advertise their wares through granting praise tokens — correctly referred to as Sugar — to fanatics, in change for liking, sharing, gazing a video, posting a remark or differently enticing with the emblem. The logo units the price in bucks for each and every motion, however the fanatics see that worth as Sugar tokens.
Recently, founder and CEO Tom Mizzone advised me, Candy has about 50,000 fanatics enrolled at the platform and expects about 150,000 through yr’s finish. A few dozen manufacturers are at the platform, together with the band Black Eyed Peas and performer Jorge Blanco. Candy says some other 30 manufacturers are lately onboarding, and over 80 are within the pipeline.
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