Tobii releases web-based eye tracking for UX testing
Eye-tracking company Tobii is out Wednesday with its first web-based eye-tracker, a light-weight product this is designed for speedy consumer enjoy trying out.
Referred to as the Tobii Pro Sprint, it gives a strip-shaped USB-linked digital camera that sits below a consumer’s display screen, plus an extension for the Google Chrome browser. (It’s recently just for Mac, even if the corporate mentioned a PC model is coming.) Right here’s the digital camera on the base of the display screen:
How it’s used. The player perspectives no matter is being examined at the display screen, reminiscent of a cyber web web site. The digital camera tracks the consumer’s eyes and due to this fact determines the place she is taking a look and for the way lengthy.
The similar display screen, with an overlay depicting the gaze motion as scorching spots, is shared at the check moderator’s display screen, anyplace that could be. It can be shared with as much as two different computer systems, and all of the consultation can also be recorded.
An audio chat can also be arrange so the player can “suppose aloud” as she peruses the web site or no matter, and the moderator can voice-chat again. There may be a textual content chat so the moderator and the up-to-two observers can be in contact “behind the scenes.”
The large image. Tobii’s earlier merchandise have been both lab-based, or required a obtain to a desktop, and have been fascinated by researchers. This new software, Advertising and marketing Supervisor Joey Goldberg instructed me, is meant for UX execs who wish to paintings briefly and spot the usability effects right away, now not after research of reams of knowledge.
Conventional use circumstances come with trying out cyber web websites for ease of buying groceries, discovering merchandise, the use of on-line banking or trying out navigation construction. Mouse clicks by myself can inform a player’s movements, Tobii issues out, however now not the trail or concept procedure that the consumer traveled to get there.
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