The story of data, Part 5: Where are we going?
So, what does the crystal ball say about the way forward for knowledge?
Buckle up. It doesn’t matter what occurs, it’s going to be a captivating journey.
A learn about in contradictions
Simply as we take a seat on a tinderbox of huge quantities of knowledge surrounded by means of a maelstrom of rising era, we also are going through a lot more potent knowledge privateness rules, led by means of the Ecu Union’s (EU) Basic Information Coverage Legislation (GDPR), which is now in complete drive.
Europe could also be anticipated to move the ePrivacy Regulation this yr, which is centered at the digital facet of dealing with knowledge. And in the USA, Vermont just lately turned into the primary US state to move a law tightening the reins on non-public knowledge agents, and California lawmakers have proposed a ballot initiative that will give shoppers further knowledge matter rights.
However consumers need extra. The 2018 Web Traits report from Kleiner Perkins analyst Mary Meeker identifies a “privateness paradox” the place consumers need their knowledge safe however are keen to percentage non-public data in the event that they see a transparent get advantages.
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