Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager
Snapchat is converting up its Promoted Tales, now calling the advert structure Tale Advertisements and making them to be had programmatically by means of its self-serve ads manager.
In the past best to be had to advertisers as a hard and fast slot close to the highest of Snapchat’s Uncover feed, Tale Advertisements will now come with the similar focused on choices and auction-based pricing as Snap Ads, which were to be had within the platform’s self-serve advert software since final June.
The variation between Snap Advertisements and Tale Advertisements is that Tale Advertisements are unique to the Uncover feed, providing advertisers the danger to buy a Uncover tile that comes with 3 to 10 Snaps. Any individual viewing a Tale advert can swipe as much as see extra content material from the advertiser, like a product website, video or app set up.
With the focused on choices to be had within the commercials supervisor, advertisers will now be capable of construct a marketing campaign round their Tale Advertisements the use of Snapchat’s greater than 500 predefined audiences.
Snap has been ramping up its promoting choices those previous weeks, main as much as the next day’s Q1 2018 profits name. Lower than a month in the past, it rolled out new location-based targeting for advertisers, and previous this month, it offered Shoppable Lenses. Remaining week, information broke that the corporate was once checking out six-second unskippable ads to run right through its Displays content material featured within the Uncover phase of the app.
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