Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018
Advertisers worry the have an effect on of Google and Fb on their companies greater than every other trade developments in 2018, in keeping with a Marin Instrument report on virtual promoting launched Tuesday.
The State of Virtual Promoting 2018 notes that the so-called duopoly prevents advertisers from optimizing their shoppers’ revel in through holding measurements and function inside of its “walled gardens.”
The document is in keeping with an international survey of greater than 500 B2B and B2C promoting execs around the retail, car, shuttle and finance sectors.
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