Report: Customers are more loyal to companies that are transparent on social media
A majority of customers are challenging transparency from companies, in step with a up to date record from social media corporate Sprout Social.
The Social Media and the Evolution of Transparency report (loose, registration required) surveyed 1,000 US customers and discovered that an awesome quantity (86 p.c) suppose it’s extra vital than ever earlier than for companies to be clear.
Those customers outline transparency as being open (59 p.c), transparent (53 p.c) and fair (49 p.c).
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