Report: Companies increase martech spend but struggle to keep up with the speed of its growth
A majority of businesses will build up their martech spend in 2018, however they’re suffering to stay the tempo in their usage in step with the velocity in their funding, in line with a brand new record out this week from conversation company Walker Sands.
The “State of Advertising Era 2018: Maximizing the Worth of Martech Inventions” surveyed 300 advertising and marketing execs in any respect ranges for its 3rd annual record.
The record finds a advertising and marketing panorama that’s running onerous to stay alongside of the velocity of martech’s evolution.
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