Podcasting continues its meteoric rise, creating more opportunities for marketers
Podcasting continues its upward thrust in recognition, and advertisers are taking be aware. A Nielsen Fanlinks survey closing quarter confirmed that the collection of self-identified “avid” podcast lovers rose from 13 million properties in 2016 to 16 million in 2017 — a 23 % building up. An Interactive Promoting Bureau (IAB) survey previous this yr discovered that podcast revenues crowned $314 million in 2017, an 86 % building up from 2016.
With a rising collection of families tuning in to podcasts on all varieties of topics in each possible style, there’s ripe alternative for entrepreneurs to interact a captive target market. However within the absence of third-party dimension verification and different demanding situations for the fairly younger sector, some entrepreneurs have stayed away.
There are not any target market purchasing requirements like GRPs, however with regards to understanding the right way to establish which varieties of podcasts a emblem will have to goal, there are third-party resources they are able to faucet into.
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