NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI
NYIAX is one of those back-to-the-future use of blockchain tech for promoting.
As an alternative of making an attempt to replicate the lightning-fast processing speeds of present programmatic virtual promoting — blockchain protocols like Ethereum are very sluggish on the subject of real-time transactional processing — NYIAX is using blockchain as a shared, everlasting ledger to file sensible contracts for advert placement.
Those contracts are equivalent in idea to these veterans of TV and radio promoting referred to as insertion orders, they usually arrange the phrases for a long run placement of virtual advertisements in a virtual assets like a site. The advertisements themselves will then be served via any advert server.
Closing week, NYIAX — which is ramping up operations towards a complete release as early as subsequent month for purchasing, promoting and re-trading advert contracts — introduced a “most well-liked partnership” that completes the image.
The partnership is with Rebel AI, a Louisville, Colorado-based startup that still employs blockchain, however at the different finish: supply.
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