Martech continues its explosive growth, but are we facing an overload?
Every 12 months, Martech Convention Chair Scott Brinker unveils a brand new graphic that includes the emblems of all of the martech answers within the Advertising and marketing Era Panorama.
Spoiler alert: There are so much. Be aware that although it’s referred to as the Martech 5000, it in reality contains 6,829 firms.
Innovation and insist proceed to pressure the explosive enlargement in martech, however are we dealing with an overload? How can a marketer reduce in the course of the fluff and hype and to find answers which are proper for them?