LiveRamp moves into B2B data with purchase of Pacific Data Partners
LiveRamp’s IdentityLink makes use of thousands and thousands of anonymized, cross-channel profiles of customers for the focused on of commercials and different advertising and marketing thru demand-side platforms and information control platforms.
This week, the corporate is enlarging its scope to incorporate companies, saying it has bought B2B information supplier Pacific Data Partners (PDP). Deal phrases weren’t made public.
The co-founders of the Seattle-based PDP, Pieter De Temmerman and Grant Ries, are former pros at Oracle and BlueKai, and they’re going to lead the hassle to transport LiveRamp into B2B advertising and marketing.
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