Lithium and Spredfast merge into a social management/customer care platform
San Francisco-based Lithium basically specializes in social communities and virtual buyer care. Spredfast, headquartered in Austin, is understood for its gear to control social media campaigns and responses.
The day gone by, the 2 corporations introduced they’re merging into what they describe as “the business’s maximum complete buyer engagement platform.” The transfer is being undertaken as the purchase of Spredfast via Vista Fairness Companions, which owns Lithium and can mix the 2 corporations. Deal phrases weren’t made public.
The title for the brand new company has now not but been selected, Lithium CEO Rodd Hess instructed me, and may well be Lithium, Spredfast or one thing new. He added that the unnamed combo and the blended platform will be offering “probably the most tough care and [social] advertising and marketing capability.”