In eBay’s DOOH campaign, the weather plays a starring role
eBay has discovered a technique to profit from the United Kingdom’s fickle springtime climate.
Ultimate week, the large on-line market introduced a Virtual Out-of-House (DOOH) marketing campaign there, that includes promoting messages that modify in step with climate stipulations.
3 forms of climate stipulations spark other types of ingenious diversifications. If it’s sunny, for example, visible advertisements for gardening merchandise may well be proven. Wet would possibly lead to messages about rain tools, and normal/cloudy stipulations can instructed advertisements for indoor selfmade tasks.
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