Improving e-commerce text ads with ad customizer data feeds
Whilst shopping ads are arguably an important type of Google promoting for e-commerce accounts, you’re lacking a possibility if you happen to forget about common seek commercials.
Text ads for specific product searches still take up a lot of real estate and will assist pressure extra gross sales. After I’m making ready to put in writing textual content commercials, I love to look what’s lately within the panorama.
what makes me truly glad? Effects like this…
Why am I proud of the ones seek effects? As a result of I do know my commercials can do higher!
Take a look at the primary headline for each and every of the commercials, they’re all of the similar. Not anything sticks out. When everybody makes use of the similar keyword for the headline, we get uninteresting commercials.
It doesn’t should be this fashion. We will be able to do higher advertising to push our merchandise, and trade information feeds are right here to assist.
Including merchandise to a Google feed
First, we wish to get our product data in position. Obtain the ad customizer data feed template (spreadsheet) from Google.
What you first of all see within the template is thinking about demonstration functions. Let’s check out precisely what the template seems like.
Evaluations expressed on this article are the ones of the visitor creator and no longer essentially Advertising and marketing Land. Personnel authors are indexed here.
!serve as(f,b,e,v,n,t,s)(window, record,’script’,’https://attach.fb.web/en_US/fbevents.js’); fbq(‘init’, ‘284264255335363’); // Insert your pixel ID right here. fbq(‘observe’, ‘PageView’); window.fbAsyncInit = serve as() ; // Load the SDK (serve as(d, s, identification)(record, ‘script’, ‘facebook-jssdk’));