IBM’s Michael Trapani: AI may never understand a great meal, but it understands performance
“How AI will allow us to be entrepreneurs once more.”
That’s the subject that IBM World Product Advertising and marketing Chief for IBM Watson Michael Trapani will take on at our MarTech Conference in Boston in early October.
Like a just right sidekick, synthetic intelligence (AI) now and sooner or later can take on the entire dreary — and impossibly complicated — duties in order that entrepreneurs can get again to the thrill stuff, like growing marketing campaign tales or orchestrating a groundswell of call for for a brand new product.
However, I latterly requested Trapani, the place are the bounds for AI in advertising?
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