IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
The Interactive Promoting Bureau (IAB) Tech Lab has been transferring temporarily to meet up with blockchain.
Per week in the past, its Blockchain Operating Team announced a pilot program that might analyze the result of blockchain-based initiatives by way of its 150+ member organizations. This effort will come with a white paper that pinpoints essentially the most promising ad-related facets of the collaborating initiatives, units up some standardization objectives and perhaps notes which claims are farther off.
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