Gartner’s Andrew Frank: Third-party validation of brands, content is coming
In 5 years, a video participant will display some indicator, like a celeb, that validates the logo video as authentic by way of a third-party decentralized carrier.
So predicts Gartner VP/Prominent Analyst Andrew Frank, who will delve into the subject of “How GDPR, privateness, id and blockchain are shaping the following wave in martech evolution” at our MarTech Conference next month in Boston.
He sees blockchain as a key a part of the strategy to the “crisis of trust, in its early levels, [that is now] sweeping the arena.” That disaster is taking many bureaucracy, comparable to manufacturers’ fear that their programmatically-delivered video advert will finally end up in, say, an Isis recruiting video.
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