Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it
Analysis company Forrester is saying this week that it’s evolving its CX (buyer revel in) Index right into a real-time CX Cloud, propelled via two acquisitions additionally unveiled as of late.
One of the most new purchases is FeedbackNow, which makes bodily buttons and accompanying tracking instrument to evaluate buyer revel in. Its Smiley Containers populate airports, inns and different public-facing institutions, to start with in Europe however now getting into america marketplace.
When strolling thru an airport terminal, for example, an airline buyer would possibly see this kind of bodily field with its request to present a snappy vote on general airport revel in: a inexperienced button for “just right,” a purple button for “dangerous,” and a yellow button for “impartial.” FeedbackNow’s backend instrument assesses responses in line with comparable elements, comparable to time of day, location or sequences of destructive responses.
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