Facebook to limit weapon accessory ad targeting to users 18 & over
Beginning June 21, Fb will start implementing a brand new rule for commercials selling weapon equipment, restricting the audience age for weapon accessory ads to 18 years outdated and older.
The web page does no longer allow any promoting that promotes the sale or use of guns, ammunition or explosives, or any weapon amendment equipment. It does permit commercials selling weapon-related hobby teams, protection lessons for firearm coaching and licensing and equipment no longer supposed for enhancing a firearm.
Here’s the whole record from a display shot of Fb’s newest coverage replace, outlining permissible advert content material round weapon equipment:
With this newest replace, Fb advertisers selling weapon equipment should exclude audiences of customers underneath the age of 18 years outdated. Fb’s new coverage aligns with federal regulations that set the minimal age to buy a handgun from a personal or unlicensed vendor at age 18, despite the fact that, in some states, the age prohibit is more youthful than 18 for getting lengthy weapons, akin to rifles and shotguns.
That is one of the new coverage updates Fb has made this yr since having its ft held to fireside over the Cambridge Analytica scandal. In April, Fb introduced a significant overhaul to its app API platform, restricting the quantity of person knowledge app builders had get admission to to. Remaining week, the corporate up to date Custom Audience rules to make commercials extra clear to customers. It has additionally just lately rolled out intensive updates for all political and issue-related ads at the web page.
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