Facebook recruits former HP marketing lead as its new CMO
Since Fb CMO Gary Briggs introduced his plans to retire all of the long ago in January, the corporate has in any case discovered a brand new advertising veteran to exchange him. Antonio Lucio — the previous CMO for Hewlett-Packard — will take over the position beginning September four, consistent with a Fb submit from the corporate’s leader product officer, Chris Cox.
“He has an abnormal recognition within the business as a pace-setter, a marketer, an operator and a sensible, gracious and deeply principled human being,” wrote Cox about Lucio. “From all of our interactions with him, he’s a power of nature, and we’re fortunate to have him.”
Previous to becoming a member of Fb, Lucio was once at Hewlett-Packard for the closing 3 years. He has additionally led the selling organizations for Visa and PepsiCo and was once a part of the logo and advertising groups for Kraft Meals Team and Procter & Gamble.
Lucio is signing directly to Fb at what may just arguably be essentially the most tough time within the corporate’s historical past. Fb has spent this yr suffering to triumph over a mess of stumbling blocks — from the disaster that resulted as a result of its negligent handling of user data to the continuing efforts round keeping its platform safe from malicious content material and unhealthy actors. In his submit saying Lucio’s appointment, Cox discussed the precarious place Fb is now in.
“Fb’s tale is at an inflection level. We have now by no means confronted larger demanding situations, and we’ve by no means had extra alternatives to have a good have an effect on at the international,” writes Cox.
The corporate, which had a name for low turnover amongst its best executives prior to this yr, has not too long ago skilled a sluggish drip of exits from its best ranks — the most recent of which is Dan Rose, Fb’s VP of partnerships. Previous this week, Rose, who has been with Fb since 2006, posted on his public Facebook page that he was once positioning out of his position at Fb.
“I plan to stick no less than thru Cellular Global Congress in February. This offers us quite a few time to recruit for a brand new chief, transition my tasks and relationships, and talk about whether or not there’s some way for me to proceed serving to Fb from a distance,” wrote Rose.
Rose’s departure follows the June announcement that Elliot Schrage, Fb’s head of communications and public coverage, would even be leaving the corporate. After 10 years at Fb, Schrage mentioned he have been in discussions with CEO Mark Zuckerberg and COO Sheryl Sandberg about his departure since prior to the 2016 US elections however elected to stick on after Zuckerberg and Sandberg had asked he stay in his position.
Consistent with a New York Times story that broke in March, Fb Leader Safety Officer Alex Stamos is claimed to be leaving the corporate this month, and Jan Koum, the CEO of the Fb-owned messaging app WhatsApp introduced his resolution to step down by the use of his Facebook page the day prior to Fb kicked off its F8 Developers Conference on Might 1.
In the middle of shedding Briggs, Stamos, Koum, Schrage and now Rose, Fb has additionally gone through a major reorganization of its internal teams this yr. In Might, Zuckerberg divided his product and engineering groups into 3 divisions: a Circle of relatives of Apps crew, a New Platforms and Infra crew and a Central Product Services and products crew.
Whether or not or no longer Fb’s reorg and new lineup of government heads will be capable of transfer the corporate previous its demanding situations is still observed. Whilst not one of the government departure bulletins hinted any of the executives have been requested to depart — in April, Zuckerberg even showed right through a Q&A with journalists that nobody have been fired over the Cambridge Analytica debacle — it’s arduous to not imagine a quote steadily attributed to Einstein within the face of such a lot exchange: new form of pondering is very important if mankind, or on this case, Fb, is to live on and transfer to raised ranges.
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