Facebook clarifies Custom Audience list management terms for agency-advertiser relationships
Since freeing new rules around Custom Audiences in June, Fb is clarifying phrases round a selected replace to its Customized Target market record control insurance policies.
Prior to now, Fb said advertisers won’t promote or switch their Customized Audiences or authorize any 3rd birthday celebration to promote or switch customized audiences. The corporate is now updating that particular time period to elucidate that an advertiser with an impartial dating with an firm off of the platform can permit the ones companies to regulate their Custom Audience lists.
This is the newly up to date time period in complete:
You won’t promote or switch your customized audiences, or authorize any 3rd birthday celebration to promote or switch Customized Audiences. You probably have entered into an impartial settlement with a spouse for licensing advertising data, it’s possible you’ll use the Customized Audiences gear and sharing capability to create and supply customized audiences for promoting in line with that data, topic to the necessities of those phrases and acceptable legislation.
Fb says since updating the phrases, it had began to obtain questions from advertisers asking if paying an firm to regulate their Customized Target market record certified as promoting or purchasing a Customized Target market.
Fb has up to date the time period to shed light on that running with an firm to regulate your Customized Target market lists isn’t thought to be promoting or shifting the record.
Fb’s most recent updates to its Customized Target market regulations went into impact on July 2. The corporate now calls for advertisers to specify the beginning of an target market’s data when importing a Customized Target market record. This makes it conceivable for Fb to turn customers how advertisers were given their data and if they’re being focused via their telephone or e mail deal with after they click on on “Why am I seeing this advert?” in an advert’s drop-down menu.
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