Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’
Move headless and best possible of breed.
That’s the important thing recommendation from Commercetools leader product officer Kelly Goetsch for massive enterprises having a look to increase their e-commerce. (He’s going to dive deeper into this matter in his presentation on “How IT and advertising and marketing can use microservices to peacefully co-exist and serve the wishes of consumers” at our MarTech Conference subsequent month in Boston.)
Based in 2013, Commercetools supplies function-specific cloud-based mini-applications that function with the assistance of about 300 APIs. If you wish to upload a operate to test stock earlier than creating a sale, upload that element. If you need a brand new more or less checkout, upload that one.
This best possible of breed “Lego bricks” means works smartly for e-commerce, Goetsch advised me, as a result of promoting merchandise is a chain of discrete steps logo would possibly wish to customise for its special approach.
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