Cisco study: Data privacy issues can delay sales
Information privateness problems aren’t only a downside for compliance with the approaching Common Information Coverage Law (GDPR). Issues about information privateness will also be unhealthy for finishing gross sales.
That’s a key takeaway in a brand new document from Cisco, its “Privacy Maturity Benchmark Study.” As many as 65 p.c of companies international are discovering “important gross sales cycle delays” as a result of privateness problems, the document says, according to a survey of virtually three,000 world safety pros in 25 nations.
Two-thirds of respondents mentioned information privateness may cause a median lengthen in gross sales cycles of seven.eight weeks. Reasons can come with an incapacity of gross sales groups to deal with issues through shoppers, insufficient company insurance policies or engineering problems. Plus, gross sales cycle delays can also be immediately impacted through an organization’s privateness adulthood degree.
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