At this year’s MarTech Conference, trust takes a starring role
“How will you deal with that [personal] information with the consideration it merits, simply as you could possibly deal with the individual [it represents] with admire?”
That query from RSA Safety CMO Holly Rollo, all the way through the keynote talks that opened our MarTech Conference Tuesday in San Jose, California, pegged a key theme for entrepreneurs this 12 months.
The ultimate 12 months, in fact, have observed preparation for the EU’s Basic Knowledge Coverage Law (GDPR), the Fb/Cambridge Analytica scandal, strikes via Google and Apple to additional diminish the position of third-party cookies and the release of affordable fake video tools, amongst different main tendencies affecting private information and believe.
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