Are brands approaching a crisis in authenticity?
Google has demonstrated how its Duplex voice agent can effectively trick a hair salon into reserving an appointment over the telephone. “Deep fake” videos can now display reside motion photos of well-known or another way other folks announcing issues they by no means stated.
Fake social accounts idiot lovers of manufacturers, and bots habits textual content conversations within the “voice” of celebrities.
It’s now not simply the planned mislabeling of vital information as “faux information.” Increasingly more, new technological features or malicious inventions are weakening our skill to make use of our eyes, ears and sense of human interplay to know once we’re speaking with a real human — and once we’re speaking with an imposter.
Are we getting into a disaster of authenticity for manufacturers? Is it related to the times sooner than October 30, 1938, when shoppers idea the entirety they heard as “radio information” was once actual.
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