An expert on loyalty programs has a warning for blockchain startups
Plenty of blockchain startups, such because the Lichtenstein-based DigitalBits Project, wish to make use of the protocol’s tokens to reinvent loyalty techniques.
Most of the startups envision a market the place loyalty issues turn into one of those cryptocurrency, exchangeable between the loyalty techniques introduced by way of manufacturers.
Typically, manufacturers must take part on the market, supposedly as it makes their rewards extra treasured. Many loyalty issues reportedly cross unredeemed.
However, says one loyalty program professional, such common loyalty currencies are a foul concept for manufacturers.
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