Aetna’s Shiva Mirhosseini: Like any good relationship, sales tech & martech teams need incentive to connect with each other
Because the choice of martech corporations hanging out their shingles hits critical mass, many entrepreneurs are looking at how they may be able to prepare their groups to take advantage of their martech stacks.
For Shiva Mirhosseini, vp of promoting generation and virtual revel in at medical health insurance large Aetna, it’s about serving to the groups to shape the easiest operating partnership, or “marriage” as she places it.
Mirhosseini will likely be giving a keynote speech at our Martech Conference in Boston in regards to the convergence of promoting and gross sales generation in early October.
When requested if her advertising and gross sales groups had been too siloed, Mirhosseini stated that silos aren’t the problem.
“I don’t know if it’s about combining the silos or that they shouldn’t exist,” Mirhosseini stated. “I imply, there’s a reason issues exist and you’ll be able to’t forcefeed any specific organizational construction. I believe the larger query is much less across the construction, nevertheless it’s extra round incentives.”