Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting
Having analyzed the impending Basic Information Coverage Law (GDPR) and made up our minds that consumer consent is “unworkable” for targeted advertising, PageFair is now looking to reinvent that wheel.
The Dublin, Eire-based company has announced a joint initiative with 8 different advert tech corporations that gives GDPR-compliant advert concentrating on with out requiring consumer consent.
The preliminary team of taking part US-based and Eu corporations are advert server Adzerk, banner advert builder Bannerflow, advert automation company Bydmath, customized advert developer Clearcode, SSP Converge Virtual, virtual advert company Digitize, CRM-targeting advert supplier SegmentIQ and buyer knowledge platform Velocidi. The firms will probably be operating inside of Perimeter as one possibility, now not as their unique setting.
The important thing purpose, PageFair CEO Sean Blanchfield stated within the announcement, is to rewire “the promoting provide chain to paintings with out non-public knowledge.”
!serve as(f,b,e,v,n,t,s)(window, record,’script’,’https://attach.fb.web/en_US/fbevents.js’); fbq(‘init’, ‘284264255335363’); // Insert your pixel ID right here. fbq(‘monitor’, ‘PageView’); window.fbAsyncInit = serve as() ; // Load the SDK (serve as(d, s, identification)(record, ‘script’, ‘facebook-jssdk’));