Ad blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017
Certainly one of the freshest subjects of debate in 2017’s show promoting enviornment is concept about what is going to occur subsequent 12 months, particularly February 15 of next year, when Google plans to unencumber a model of its Chrome browser with ad-blocking options baked in. The characteristic goals “disturbing” and “intrusive” advertisements best, however precisely what that implies continues to be observed. Within the period in-between, Advertising Land columnists like Blaise Lucey are getting our readership up to speed, with particular recommendations on the way to assess your possibility and regulate if vital.
Programmatic advert fraud and massive advertisers’ makes an attempt to take care of it stay vital business demanding situations in 2017, fueling passion in codecs like local promoting and branded content material. However programmatic is evolving as effectively, with the Google Show Community’s responsive advertisements, data-driven inventive and the expansion of header bidding. Regardless of its flaws, programmatic has grow to be so inevitable that it’s taking on different media, which we’ve lined with an exploration of programmatic TV.
Underneath, you’ll see the 10 columns Advertising Land printed in 2017 that have been maximum a hit in producing passion and engagement amongst our readers. Test them out to be sure you didn’t leave out any actionable pointers as we head into a brand new 12 months.
- Google’s big gamble on ad blocking and why you should care through Blaise Lucey, printed on eight/16/2017.
- Responsive ads for the Google Display Network: 6 months in through Anna Shirley, printed on 1/11/2017.
- P&G fought online advertising, and online advertising won through David Rodnitzky, printed on eight/22/2017.
- How programmatic and header bidding will disrupt all media in 2017 through Kevin Lee, printed on 1/five/2017.
- It’s not just hype: Real changes to consumer behavior are driving adoption of data-driven creative through John Nardone, printed on eight/14/2017.
- The best ads aren’t ads through David Rodnitzky, printed on 11/14/2017.
- Does branded content drive brand lift? New research takes an in-depth look through Peter Minnium, printed on eight/11/2017.
- The 4 truths of programmatic marketing through Malcolm Cox, printed on 2/20/2017.
- Header bidding: What marketers need to know through Ratko Vidakovic, printed on three/28/2017.
- Programmatic TV is the future: Here’s how to capitalize on the opportunity through Grace Kaye, printed on nine/22/2017.
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