Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp
Knowledge supplier Acxiom introduced Monday it’s promoting off its Advertising Answers (AMS) department to the Interpublic Crew (IPG), an international advertising and marketing company maintaining corporate, for $2.three billion.
The transfer follows rumors that IPG was once making an allowance for striking itself up on the market. It additionally follows a strategic overview by way of Acxiom concerning the risk of marketing AMS and its LiveRamp department, an identification answer carrier that focuses on matching offline and on-line information to create person-based profiles for focused on via its IdentityLink carrier.
In Would possibly, a report in AdExchanger indicated that Acxiom meant to promote AMS sooner than promoting LiveRamp and wasn’t making an allowance for bids for all of the corporate, as a result of the chance for a bigger overall price ticket by way of splitting the corporate.
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