With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory
New numbers from advert trade OpenX additional level to deepening adoption of advertisements.txt and converting programmatic practices.
OpenX reports that 54 % of the comScore 1000 had applied advertisements.txt on their websites by way of mid-January. That’s up from 7 % in August, when ads.txt adoption was slow to scale. The research by way of OpenX specializes in the biggest publishers, with adoption monitored by way of its personal crawler.
With vital mass completed, OpenX is instituting a ban from its trade on all reseller stock that’s not licensed in a writer’s advertisements.txt report. OpenX says it’s going to start imposing the brand new compliance requirement within the coming weeks, and by way of the top of Q1, all unauthorized reseller site visitors can be blocked from websites that experience applied advertisements.txt recordsdata. Many consumers and DSPs have mentioned they’ll no longer buy unauthorized inventory. As of October 2017, Google’s DoubleClick Bid Manager began transacting handiest on stock from licensed dealers in publishers’ advertisements.txt recordsdata when to be had.
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