Website redesigns: How to retain and improve your SEO
A brand new site must be a chance to give a boost to search engine marketing, conversion charges and virtual advertising as an entire. Sadly, it can be a call for participation for crisis — if the precise steps aren’t taken to verify a easy transition from previous site to new, you’ll harm the search engine marketing fairness your website online has labored exhausting to construct through the years.
On this article, I check out the whole lot you want to believe throughout a site redesign to make sure you retain and give a boost to your current seek engine ratings and visitors. (As a primer to this column, a just right figuring out of SEO as it relates to web design is very important.)
A cautionary story
For lots of companies, natural seek may also be the largest motive force of site visitors. And, in those instances, harm to search engine marketing throughout a redesign may also be catastrophic. Throughout the 19 or so years I’ve been taking part in round at this, I’ve noticed some actual horror tales, however one specifically has all the time caught with me.
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