Walmart buys a VR company on its way to invent ‘contextual commerce’
Walmart, which has been gearing as much as tackle Amazon’s endured aggressive risk, added a brand new merchandise this week to its arsenal: a digital fact startup referred to as Spatialand.
The acquisition was once in truth made thru Walmart’s tech incubator, Retailer No eight, which had labored with Spatialand in 2017 on a VR venture. Announced closing March, the incubator’s identify comes from probably the most unique Walmart retailer places in Arkansas, the place founder Sam Walton preferred to check retail concepts.
Spatialand, which gives VR construction gear, will function as a portfolio corporate, Retailer No eight’s 3rd, and can paintings to create new VR/AR applications for each the web Walmart and the bodily retail outlets.
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