Viant’s updated TV platform knows what you’re watching — and can immediately re-target your mobile devices with the same ad
You’re staring at TV, and a Pepsi industrial interrupts the display you’re staring at. You turn the channel, however, inside seconds, the similar Pepsi industrial presentations up at the pill you’re keeping.
That situation of multidevice campaigns, coordinated along with your tv program staring at, is now to be had with the newest model of Viant’s TV platform with automated content material reputation (ACR).
Viant is a people-based advertising platform that owns MySpace, was once up to now bought by means of Time Inc. and is now owned by means of Meredith Company, which purchased Time previous this 12 months. Its ACR platform takes information from third-party tool that has been put in on TV units by means of two main producers.
!serve as(f,b,e,v,n,t,s)(window, record,’script’,’https://attach.fb.web/en_US/fbevents.js’); fbq(‘init’, ‘284264255335363’); // Insert your pixel ID right here. fbq(‘monitor’, ‘PageView’); window.fbAsyncInit = serve as() ; // Load the SDK (serve as(d, s, identification)(record, ‘script’, ‘facebook-jssdk’));