TV-watching viewer app TV Time launches an analytics platform
Began in Paris 5 years in the past, the TV Time monitoring app shall we audience to find when their favourite syndicated, episodic TV display is on cable, broadcast or over-the-top (OTT) TV. And audience can proportion their reactions about that favourite “Pals” episode by means of video or textual content posts.
Now, the Santa Monica-based company at the back of the app has taken the aggregated information from all the ones viewing possible choices and feedback and made it to be had in a self-service platform known as TVLytics.
CRO Carol Hanley instructed me that she used to be blind to a competing app that in a similar way provides get right of entry to to audience’ personal tastes, feedback and possible choices. Up to now, she mentioned, TV Time would collect this information when required for patrons — corresponding to program manufacturers, ability companies or advertisers — however now it’s being made to be had on a self-service platform.
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