Tobii Pro releases analytics for its eye-tracking + VR
Final summer season, Tobii Professional announced an integration between its eye-tracking tech and the HTC Vive headset. This allowed eye-tracking precision for entrepreneurs taking a look to know precisely what customers have been viewing as they “walked” thru digital environments like simulated grocery retail outlets.
However, Director of Analysis Tim Holmes instructed me, putting in place the warmth maps or monitoring the consumer’s gaze and digital actions required a programmer conversant in the Team spirit platform, which is used with the Vive.
Now, the Stockholm-based corporate has taken the next move through liberating VR Analytics. It lets in entrepreneurs to arrange warmth maps, opacity maps and adventure maps through clicking the respective buttons at the Tobii dashboard and notice information that depicts the consequences. A warmth map signifies the spaces receiving essentially the most visible consideration, an opacity map darkens some spaces of the scene to focal point consideration on others, and adventure maps on this case observe the top actions and place of the consumer.
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