Tapad launches a Customer Data Platform
Tapad has made its dwelling through serving to manufacturers achieve the similar person throughout her more than a few gadgets, in order that advertisements may well be coordinated on, say, the similar individual’s telephone, pc and pill.
This week, the New York Town-based corporate is shifting past its cross-device graph with the release of a Buyer Knowledge Platform (CDP) this is tuned for explicit industries. First up: the telecommunications business, since Tapad’s proprietor is the Norway-based telco, the Telenor Team.
A key query: How does this CDP fluctuate from what Tapad presented in the past?
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