SEO trends and Google changes to expect in 2018
We’re already over every week into 2018, and the beginning of a brand new yr is a smart time to test in and spot the place we stand as an business — and the way issues would possibly alternate this yr.
Get ready for faux information set of rules updates
Again in 2010, Google was once getting crushed up within the media for the expanding quantity of “content material farm” litter within the seek effects. That adverse press was once so overwhelming that Google felt it had no selection however to respond:
[We] listen the comments from the internet loud and transparent: persons are requesting even more potent motion on content material farms and websites that consist basically of spammy or low-quality content material.
Quickly after that, in February 2011, the Google Panda update was once launched, which particularly focused spammy and low-quality content material.
Why do I deliver this up nowadays? Since the media has been hammering Google for promoting fake news for the previous yr and a part — an issue so in depth that seek business knowledgeable Danny Sullivan has referred to it as “Google’s biggest-ever search quality crisis.”
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