Quora adds more contextual & behavioral ad-targeting options
Quora introduced its ad platform in 2017 with subject focusing on. Now, the question-and-answer community is increasing its advert focusing on choices.
Quora announced Monday extra choices for behavioral and contextual focusing on to both slender or widen target audience goals.
Behavioral (people-based) focusing on
Remaining summer time, Quora offered website retargeting to the platform. Now it’s including hobby and lookalike choices
- Pastime Focused on — Achieve customers who’ve engaged with explicit subjects via studying questions, vote casting on solutions and extra.
- Lookalike Focused on — Solid a much broader web via focusing on customers that experience equivalent attributes to an advertiser’s current target audience in Quora Commercials supervisor.
Contextual (content-based) focusing on
Along with subject focusing on, Quora is including two new choices for contextual focusing on.
- Query Focused on — Commercials can display on explicit questions and be adapted to that content material. That is Quora’s maximum granular degree of focusing on.
- More than one Matter Focused on — Add your Google key phrases to search out matching Subjects on Quora and goal more than one Subjects along with your commercials.
Location and instrument focusing on can also be layered on most sensible of any of those choices.
Moreover, advertisers at the platform can now exclude positive questions and sure audiences from their campaigns.
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