PageFair on IAB consent framework: ‘Violates GDPR’
That framework proposes that web pages provide guests with consent choices about the usage of their information for explicit advert functions. (A model protecting cell apps is within the works.) A customer’s consent profile, appearing which choices were licensed (or now not), is then made to be had to the advert ecosystem when an advert bid request is constituted of a webpage.
The request for an advert bid accommodates a brand new consent indicator referred to as a Daisybit, which accommodates data on use circumstances and distributors applicable to that customer.
As an example, when you agreed that best AppNexus may just serve you advertisements in accordance with your location, the Daisybit consent profile with that anonymized data is distributed at the side of the webpage’s request for an advert bid.
However a minimum of one publisher-side suggest thinks the IAB proposal gained’t paintings and that it “violates GDPR.”
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