Outbrain adds IAS integration to contextually shield for brand safety
Content material discovery platform Outbrain is boosting its logo protection, with its fresh announcement of a partnership with ad-quality size company Integral Advert Science (IAS).
Prior to now, VP of Product Advertising and marketing Dennis Yuscavitch informed me, his corporate introduced a extra restricted coverage. When entrepreneurs introduced their content material on Outbrain’s on-line grid, which supplies content material “you may additionally like” on the backside of articles, they might additionally embed a pixel from IAS, Double Test or Moat. Right here’s a normal Outbrain content material discovery grid:
!serve as(f,b,e,v,n,t,s)(window, report,’script’,’https://attach.fb.web/en_US/fbevents.js’); fbq(‘init’, ‘284264255335363’); // Insert your pixel ID right here. fbq(‘monitor’, ‘PageView’); window.fbAsyncInit = serve as() ; // Load the SDK (serve as(d, s, identification)(report, ‘script’, ‘facebook-jssdk’));