Oracle Responsys launches first SMS aggregator marketplace
Oracle is including an SMS aggregator market — which it says is the primary of its sort — to its Responsys B2C advertising and marketing platform.
Referred to as the SMS Public Aggregator Community, or SPAN, it permits entrepreneurs to at once to find, order and set up an SMS aggregator carrier from masses, inside of Responsys.
SMS products and services by means of carriers are geographically primarily based, and aggregators put in combination networks of carriers in order that entrepreneurs can factor SMS messages throughout territories, with no need to make preparations with each and every separate service. For some territories, entrepreneurs would possibly not in a different way have contacts with SMS aggregators.
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