Optimizing for Hanukkah: Sometimes it’s still strings, not things
My spouse got here to me with an issue. She sought after festive, whimsical, and doubtlessly matching Hanukkah pajamas. However there weren’t sufficient choices arising in Google beneath one spelling of the vacation’s identify, so she informed me she was once systematically going via all spellings to bring together her record of buying groceries pieces.
I used to be beautiful stunned by means of this — I had anticipated Google to be sensible sufficient to acknowledge that those had been choice spellings of the similar factor, particularly post-Hummingbird. Obviously, this was once now not the case.
Some background for individuals who don’t know: Hanukkah is in truth a transliterated phrase from Hebrew. Since Hebrew has its personal alphabet, there are a large number of spellings that one can use to reference it: Hanukkah, Chanukah, and Channukah are all applicable spellings of the similar vacation.
So, when any individual searches for “Hanukkah pajamas” or “Chanukah pajamas,” Google truly will have to be sensible sufficient to keep in mind that they’re other spellings of the similar idea and supply just about an identical effects. However Google does now not! I consider this occurs for different vacations and names from different cultures, and I’d be curious to grasp if different readers enjoy the similar downside with the ones.
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