New survey by people-based marketer Viant promotes marketing to identified users
What is going to programmatic promoting appear to be in a couple of years?
For Time Inc.-owned Viant, people-based advertising is the rage, and the corporate has lately launched a white paper that provides some proof in strengthen of that imaginative and prescient.
The paper, “Power of the People: How People-Based Marketing Is Driving Change Across the US Advertising Industry” (registration required), promotes the type of people-based advertising that Viant champions, in keeping with its 1.2 billion profiles of registered customers.
The paper incorporates survey effects that, despite the fact that in keeping with a slightly small pattern of 250 brand-side virtual advertising professionals, recommend the validity of this sort of advertising. Impartial marketplace analysis corporate Censuswide carried out the learn about of US manufacturers with $50 million or extra in income ultimate September.
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