Managing martech relationships: Partnerships and agility in marketing
In beneath a decade, we’ve noticed the martech space explode in size, from simply 150 answers in 2011 to greater than 6,800 as of this 12 months. On this subsequent section of martech’s evolution, we’ll see a much-needed consolidation.
It’s already taking place, now not handiest thru mergers and acquisitions, but additionally as manufacturers start to understand the huge price of martech-powered strategic partnerships and integrations.
The era chances are thrilling, however the human aspect of martech is the supply of each the best demanding situations and the best alternatives. Because the tech marches onward, turning into ever smarter thru AI and the activation of extra knowledge than people may be able to comprehend, persons are nonetheless the glue in a success partnerships and integrations.
In a courageous new global the place era can do absolutely anything, who’s going to inform it what to do?
On this put up, we’ll proceed our exploration of what I really like to name the Agile Marketer: who this is, what abilities and gear they want to be triumphant, and the way you’ll transform one.
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