Lotame introduces Precision Audiences to boost its data accuracy
Knowledge suppliers are more and more taking a look to distinguish themselves with assertions of a better stage of accuracy.
Not too long ago, for example, predictive analytics company EverString launched a brand new platform that it stated introduced two times the usual fee of accuracy for its industry information. And now, information control platform Lotame has introduced Precision Audiences, which it says leads to upper accuracy ranges than business benchmarks.
In Precision Audiences, SVP and GM Jason Downie informed me, a seed target market phase of identified person profiles — grouped via gender and age vary, reminiscent of feminine, 18-34 — is used to create a fashion for a system finding out engine, which is then educated on a separate phase of profiles.
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