LiveRamp adds outside quality scoring to its third-party data marketplace
For entrepreneurs, the largest factor with third-party knowledge is high quality. Most often, the one method to check the standard is to run a marketing campaign and spot if the information delivers effects.
This week, identification solution supplier LiveRamp is out with what it describes because the first data scoring initiative for third-party knowledge segments.
The initiative makes outdoor quality-testing companions to be had to knowledge patrons within the IdentityLink Knowledge Retailer, a market for third-party knowledge from exterior suppliers. The primary spouse is Lucid, a survey seller that may be offering a Lucid Knowledge Rating in accordance with effects from evaluating trying out target market segments to panel-based surveys.
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