Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign
Various blockchain startups have declared a purpose of creating the virtual advert ecosystem clear.
However cellular advert platform Kiip has now introduced what it calls the “first-ever blockchain cellular advert marketing campaign.”
The trouble in truth comes to a number of separate campaigns for Anheuser-Busch InBev, the arena’s greatest brewer and maker of Bud Gentle, Budweiser, Michelob Extremely, Estrella Jalisco and Stella Artois.
Detailed information in regards to the marketing campaign is written in actual time to a neighborhood record that, Kiip founder and CEO Brian Wong informed me, is “no longer technically a blockchain,” however acts like a placeholder ledger. As soon as an hour the information is then batch-written in encrypted structure from the native ledger to a public Ethereum blockchain, which is to be had for viewing and auditing as .csv recordsdata via each stakeholder by way of downloads to a pockets or to a dispensed app (DApp).
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