Jeff Bezos confirms Amazon now has more than 100M Prime members
Amazon has remained tight-lipped referring to its High club numbers till the day gone by, when CEO Jeff Bezos showed that the corporate has surpassed 100 million paid High individuals globally in his letter to shareholders.
“In 2017, Amazon shipped greater than 5 billion pieces with High international, and extra new individuals joined High than in any earlier 12 months — each international and in the United States,” wrote Bezos. The CEO says the corporate gained extra new Prime members on Prime Day 2017 (July 11, 2017) than some other day in Amazon’s historical past.
The nearest estimate we’ve noticed round High club numbers was once from a Consumer Intelligence Research Partners (CIRP) report final October which claimed Amazon had 90 million High individuals in the United States — representing 63 p.c of Amazon’s general US buyer base.
In step with Bezos, the 100 million quantity he shared mirrored the corporate’s international depend of High individuals. If CIRP’s estimate was once right kind, the vast majority of Amazon High individuals are in the United States. Previous this 12 months, Feedvisor performed a survey amongst 1,576 US Amazon customers and located that 46 percent of the Prime members were making weekly purchases — with 6 p.c making day by day purchases.
The CEO additionally shared employment numbers — reporting the corporate now has greater than 560,00zero international workers — and equipped stats round SMBs at the website online. In step with Bezos, greater than 140,00zero SMBs promoting on Amazon surpassed $100,00zero in gross sales in 2017, with shoppers ordering greater than 40 million pieces from SMBs international on High Day on my own.
No date has been given for this 12 months’s High Day, which steadily occurs mid-July. Remaining 12 months, Amazon extended its Prime Day from 24-hours to 30 hours, opening up gross sales the evening prior to the respectable High Day started.
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